Branding that gets used every day
A towel lives on a gym bench, over a shoulder on the sideline, folded on a hotel bed or rolled up in a beach bag. It gets used constantly and seen constantly, which makes it one of the most practical places to put a logo.
What kind of towel do you need?
Start with how it will be used:
- Gym and fitness towels — compact and absorbent, for studios and members
- Rally and sports towels — waved in the stands or used on the sideline
- Golf towels — small, clipped to the bag, great for tournaments
- Bath and hand towels — for hotels, spas and gifting
- Beach towels — big canvas for big designs and summer merch
Not sure which blank fits your budget? Browse the catalog or ask us with your quote.
Embroidery or print?
Embroidery is the go-to for towels. Stitches sit well on thick terry, survive frequent washing and give a hotel-grade finish. Best for logos, monograms and short text.
Printing covers larger artwork and fine detail on smoother surfaces. Depending on the towel and quantity, that may be screen printing or a heat transfer method.
Fabric decides a lot. Very plush, deep-pile terry can swallow fine detail, so bold, simple designs perform best. Our free art check sizes and simplifies your logo before anything is produced.
Placement that works
- One end, centered: shows when the towel is hung or folded
- Corner: subtle, upscale and common for hotels and spas
- Across the band: when the towel has a flat woven strip
- Full face: for beach towels and large designs
Where custom towels pull their weight
Gyms and studios use them as member perks. Teams and schools hand out rally towels. Hotels, spas and restaurants brand their linens. Events and golf tournaments give them away. Brands sell them as merch. For more ideas by industry, see our towels for business page.
Pair towels with T-shirts, hats or tote bags for a complete kit.
Get yours
Send your logo, the towel type and your quantity. Get a quick quote.